When it comes to your digital circular, your customers want more than digitized print. They expect an online experience that is personalized and interactive, but inspires them to shop – like the feeling of walking into your flagship store.
The time to transition to Wishabi’s next-generation circular platform is now. Using patent-pending technologies, Wishabi has created a truly interactive digital circular that is capable of integrating all of your online and offline marketing content into one seamless experience. Now, your consumers will get the richness of the print circular editorial combined with the personalized interactivity of online content. And, with a world class, full service operations team utilizing highly automated systems, digital content creation has never been easier.
Starting with your circular PDF file, Wishabi’s patent-pending systems use technology inspired by Google Maps to create a fast, fluid and engaging user experience. Your customers will instantly pan, browse and zoom in on your circular – driving engagement to your content. They will find your top promotions and easily get information such as videos, reviews and specifications that help them make purchase decisions – all automatically integrated by Wishabi. Finally, Wishabi’s dynamic circular platform takes your circulars to places never imagined before by automatically creating circulars from e-commerce content and integrating real-time content such as daily deals, twitter streams and 1:1 personalization.
With Wishabi’s next-generation circulars, your consumers don’t feel a disconnect between your print, and online experiences and start engaging with your brand the way you want. Now, you can deploy marketing strategies and tactics limited only by your imagination. Want to run a contest to capture email campaigns, or a rich tie-in to social networking on your circular? It’s all possible with Wishabi’s dynamic digital circular platform. Best of all, you’re able to create a unique user experience for each and every customer through automated 1:1 targeting. Here are some of the things our retailers are already doing with the Dynamic Circular Platform:
| Information at their fingertips | Give users the information to help them make a purchase, such as product reviews, specifications, related products & descriptions. |
| Rich videos and how-to’s | Use videos and instructional content to give users a great experience before they get in store. |
| Inspiration through recipes & rich creative | For shoppers who are not sure of what to buy, integrate recipes and dream-tools to help paint the possibilities for your consumers. |
| Automatic content creation | Using your ecommerce sites, Wishabi can automatically create pages of circular content for you. |
| Buy now or pick it up | Shopping cart and inventory integration makes it easy for your consumers to buy online or go to store to pick up their items. |
| Location based deals | Coupons and daily deals are targeted based on geographic segmentation; ensuring only accurate offerings appear on your circulars. |
| Preference and email capture | Get to know your customers and build relationships. |
| Get Social | Integrate social network feeds and encourage sharing across Facebook and Twitter. |
Building next-generation circulars may seem like a daunting task, but Wishabi’s full service operations team combined with scalable automated systems make it incredibly simple. Without any work or resources from your team, Wishabi's content capture system automatically indexes your site or integrates your data feeds into Wishabi’s data warehouse. Wishabi then automatically injects real-time content into your chosen circulars using a template driven approach. It’s that simple.
Basket analysis is a staple of retail analytics, but you need to know what your consumers are doing before they make a purchase. Wishabi’s advanced pre-shopping insights tell you exactly what your users are doing on your circular before they head into your stores. Similar to eye-ball tracking, you’ll be able to generate heat maps based on what the consumer sees and what they’re clicking on.
With Wishabi, improving your merchandising and marketing with circular insights has never been more attainable. Help your teams predict store sales and optimize the advertising process. Through our powerful management dashboard, you’ll be able to segment the data geographically and automatically integrate the insights into your business intelligence systems. There’s never been a better opportunity to get to know your consumer through nation-wide circular engagement.
Text-ads and banners ads are not effective advertising channels for multi-channel retailers. What retailers need is engaging advertising that drives into the digital representation of the retail storefront – the next-generation digital circular. That’s why Wishabi distributes your digital circular to over 90 Million North Americans every month. Using automated production systems, Wishabi is able to take your circular and utilize intelligent product placements and modules to drive consumer awareness of your offers every day. Using advanced zip and postal code targeting, Wishabi is able to precisely deliver your content by geography - ensuring that there is no waste in the distribution of your digital circular. Click here to learn more about how the Wishabi platform will distribute your digital circular content everywhere
